❤️ Love

• Taking charge of the entire design process, from the initial stage of understanding users to the final stage of producing a high-fidelity prototype
• Broad topics in UX, such as information architecture, psychology, emotional design, interaction design ,and visual design
• Analyzing complex data to produce design goals that you then work towards
• Creating intuitive and useful solutions to solve the problems users face in their lives

✊ Do

• 🔎 User research reports
• 🔎 User personas
• 🔎 User journey maps
• 🎯 “How might we” statements
• 📱 Paper prototypes
• 📱 Wireframes
• 📱 High-fidelity mock-ups
• 🔬 Usability reports
• 🔬 Heuristic evaluation reports
• 🔬 User testing reports
• 📱 Design pattern libraries, Design systems

❤️ Love

• Developing and integrating business goals into design and product decisions
• Participating in the entire design process
• Deep knowledge in design and a good understanding of business
• Analyzing complex data to synthesize designs that satisfy business goals and user needs

✊ Do

• 🎁 Product roadmaps
• 🔎 User research reports
• 🔎 User personas
• 🔎 User journey maps
• 🎯 “How might we” statements
• 📱 Paper prototypes
• 📱 Wireframes
• 📱 High-fidelity mock-ups
• 🔬 Usability reports
• 🔬 Heuristic evaluation reports
• 🔬 User testing reports
• 📱 Design pattern libraries, Design systems

❤️ Love

• Transforming UX goals into visual, pixel-perfect mockups
• Having a deep knowledge of and passion for typography, color, use of space, and other graphic design concepts
• Applying consistent, meaningful, and pleasing visuals across a wide range of user flows and contexts

✊ Do

• 📱 Pixel-perfect prototypes
• 📱 Interactive prototypes
• 📱 Visual style guides
• 📱 Icon libraries
• 📱 Design specifications, to send to development team
• 📱 Branding materials

❤️ Love

• Human psychology and the study of people
• Stepping into the shoes of others to empathize with them and piece together a rich and deep picture of their perspectives and problems
• Generating and analyzing complex qualitative and quantitative data.

✊ Do

• 🔎 User research reports
• 🔎 User personas
• 🔎 User journey maps
• 🎯 “How might we” statements
• 🎯 User stories
• 🔬 Usability reports
• 🔬 Heuristic evaluation reports
• 🔬 User testing reports

❤️ Love

• Helping users achieve their goals with the least cognitive load
• Achieving your product’s and business’s goals using your writing
• Having deep knowledge in writing as well as a solid understanding of UX design
• Using empathy, data, business goals ,and logic to inform your writing

✊ Do

• 📱 Copy
• 📱 Product/Editorial guidelines

❤️ Love

• Translate designs into live code
• Develop live front-end prototypes, which you can use to test on users for more realistic results
• Implement the front-end code of a design.
• Participating in the entire design process
• Analyzing complex data to synthesize designs that satisfy business goals and user needs

✊ Do

• 🤖 Front-end prototypes
• 🤖 Front-end code that is ready for launch
• 🔎 User research reports
• 🔎 User personas
• 🔎 User journey maps
• 🎯 “How might we” statements
• 📱 Paper prototypes
• 📱 Wireframes
• 📱 High-fidelity mock-ups
• 🔬 Usability reports
• 🔬 Heuristic evaluation reports
• 🔬 User testing reports
• 📱 Design pattern libraries, Design systems